SEO and Digital Media Design

Our approach to Search Engine Optimisation

What search engines want are well designed quality websites that contain information that is of value and interest. And of course, that's what we all want when we're surfing the world wide web and it is to this end that we start our SEO strategy.

How search engine optimisation works

Website Design

If designing your website from scratch we build in on-site SEO as part of the service, but we can also give your existing website a health-check and edit it if required. A web designer can do a lot to help search engines find and understand your website. In practice this means that headings, body text and hyper-links target your keywords appropriately. Other aspects to consider include the proper use of meta tags, structure and the inclusion of social media.

Link building

Google uses over 200 factors when deciding whether a web page is relevant to any given search. The most influential is page ranking which Google uses to measure the importance of web content. You can increase your page rank by getting other websites to link to you, but this only works if that website is relevant to the content of your website and has a high page rank itself. You also need hundreds or thousands of these quality links to see a result.

We facilitate link building over a period of time by posting news articles and blogs that link back to your website using your chosen keywords. This is a long-term and time-consuming process and forms the backbone of an on-going SEO strategy.

Social Media

Using social media has many benefits regardless of SEO, but search engines are now taking this into account when evaluating search results. A simple solution is to write a regular weekly update and then cascade this to your news feed, blog, Facebook business page, Linkedin group and Twitter accounts. Google likes change, it makes your website look active, happening and current, and using social media also refreshes those precious links back to your website.


SEO can seem like a dark art with many companies reluctant to say what they actually do, but at Frozen Pebble we prefer an honest up-front approach. We can't promise "top spot in one month", no one can or should make any such promise. Search engine algorithms are constantly being updated to improve search results and long may they live.

We simply apply best practice and proven methods to give your website the best chance of high ranking search results.


Each of our customers will have their own needs, expectations and time-frames. Of course, a bigger budget over a longer period of time will see the best results, but we can work out a plan that suits you.

Consider how competitive your keywords are, for example "cheap holidays" would be fiercely contended, but a more targeted "weekend breaks in Whitby" would be more successful. You should also consider the geographic area that you want to capture. For example, a mobile hairdresser will only want to attract visitors that are fairly local, while an online mail order company will want to capture a wider and possibly international audience.

In short, we need to talk about what's right for you and your business, so contact us now with a few details and we'll get back in touch.


Cutom website design
Logo design by Frozen Pebble


What does it all mean?

SEO (Search Engine Optimisation) is a strategy to increase your websites' visibility to search engines. The ultimate goal is to have your website listed first.

On-site SEO is making sure that the design of the website follows best practice and targets your keywords effectively, thus making it search engine friendly.

Off-site SEO is everything that doesn't involve the website design directly. It is a continuous process of link building and taking advantage of social media.

Keywords and key phrases are what you want search engines to associate with your website.

Link building builds links from other websites to yours. These include relevant directories, and micro-blogging sites. Link building increases your page ranking.

Page ranking is the most influential of over 200 criteria that Google uses to decide if a page is relevant to any given search.

Social media includes blogging, news feeds, micro-blogging such as Twitter as well as social networks like Facebook, LinkedIn and YouTube.

Meta Tags are additional information that are contained within a web page. They are invisible to web browsers but search engines can use them to help identify the content.

SEO conciderations Considerations for planning your SEO

We suggest a minimum of 6 months for an SEO campaign

Bigger budgets will give us the time to build more links faster

Have targeted keywords

We recommend 1 - 5 keywords as having too many will dilute your campaign

Think about the geographical size of your target area

SEO should be ongoing, once stopped ranking will decline as competitors take-over your keywords


One more thing... if you enter the name of your website into a search engine it should always appear in the top spot or at least on the first page. This is because web addresses are by and large unique! SEO is about getting a high listing when a keyword or phrase is entered.